The CruZer Scooter was born in 2013 when our founder, Ted Fuller was reminiscing about his first homemade “scooter box” – an old ride made out of an orange crate, 2×4 board and a skate cut in half, nailed to the front and back of the 2×4. At the time, these homemade scooters took the place of a bike for those who wanted one, as steel and rubber materials went to the war effort during World War II. The scooter box was a cool ride – but not exactly a viable product for the modern market.
It got Ted thinking about designing a scooter for the electric 21st century.
Exploring this idea, Ted met with the Entrepreneurs Club at the University of New Hampshire to discuss his idea and conduct a survey of interest, with the idea of introducing the scooter to the college demographic. He collaborated with these students to get opinions on several design concepts, and took these to the UNH Engineering School with a plan. A group of four engineering students agreed to take on the idea for their senior project (a graduation requirement), and together they built the first prototype – a bit short of the mark, but a usable starting point.
Ted then turned to the UNH Marketing School where a group of seniors reviewed his marketing plan and agreed take it on as their senior project. The team earned an A for their efforts and Ted was off to build his company.
After conducting three Survey Monkey studies to test his plan with positive results, Ted traveled to China to find a manufacturer to build the scooter. While he had hoped the scooters could be made in the US, the costs were prohibitive. He knew that China was the largest manufacturing center in the world, and it proved to be the place to build the scooter with a manufacturer who agreed to take on the task.
Three years later, Ted had his first prototype. Three additional prototypes later, and the CruZer was born. The whole process took five years, but it was certainly worth it.
After two more years of road trials and product adjustments, the CruZer was ready. It was time to launch “America’s Scooter Company,” now having a superior product to take to the market. It was unique, stylish, durable and functional. It met all DOT and EPA standards, and it was reasonable priced to boot.
Will we become America’s Scooter Company? Time will tell! But we have a feeling we’re going to enjoy the ride.